Post by account_disabled on Jan 8, 2024 11:53:49 GMT 7
loans, shopping help, discounts, reuse and bargains. (Cheap is the most searched category in searches, followed by used and discount categories) The channel-agnostic segment is growing across all product categories and verticals. (A channel agnostic is someone who buys both online and offline but is not strictly committed to one channel) First time awareness online remains a favorite for product discovery across all verticals. Food and beauty is the only vertical where awareness and first touchpoints happen offline. Also as an in-depth preparation for the last quarter of the year, ă ă ă (Optimization) kicked off the second day with Q4 highlights and campaign best practices.
Preparations for this year’s Black Friday campaign will focus on maximizing performance campaigns. It is recommended to add a new asset group dedicated to sales activities to an existing activity that already has a data history. takes days, and in order to prepare for the Black Friday campaign, it should Job Function Email List be taken into account that the adjustment of the budget takes weeks. It is recommended to segment the campaign at the product category level (Intermediate level of knowledge) and the level of commercial objectives (Advanced level). Note: In niche businesses that don’t have a lot of search volume, we’ll notice that too advanced a segment will prevent the campaign from running.
This season’s must-haves: Discovery ads and campaigns featuring products. Pro Tip: Creative materials for holiday products are best uploaded to different asset groups so as not to interfere with ongoing product hygiene, it is recommended that we review products weekly so that we have all eligible products available for sale. The marketing day continued with ć carefully presenting strategies for higher engagement and visibility for the year and advertising.
Preparations for this year’s Black Friday campaign will focus on maximizing performance campaigns. It is recommended to add a new asset group dedicated to sales activities to an existing activity that already has a data history. takes days, and in order to prepare for the Black Friday campaign, it should Job Function Email List be taken into account that the adjustment of the budget takes weeks. It is recommended to segment the campaign at the product category level (Intermediate level of knowledge) and the level of commercial objectives (Advanced level). Note: In niche businesses that don’t have a lot of search volume, we’ll notice that too advanced a segment will prevent the campaign from running.
This season’s must-haves: Discovery ads and campaigns featuring products. Pro Tip: Creative materials for holiday products are best uploaded to different asset groups so as not to interfere with ongoing product hygiene, it is recommended that we review products weekly so that we have all eligible products available for sale. The marketing day continued with ć carefully presenting strategies for higher engagement and visibility for the year and advertising.
